I’m generally a big reader, but lately my online activities have prevented me from doing a whole lot of reading.   A couple of weeks ago my father surprised me with a audio book copy of Jeff Jarvis’ new book, What Would Google Do?  This proved very thoughtful as I spend a lot of time commuting to work and back each day.  

I’m ashamed to admit that I thought the name was familiar, but I couldn’t place how I knew the name.   Well, halfway through the first disc (first chapter?) I quickly figured out where I know him from.   Jeff is the blogger who inspired Dell’s idea storm with this post written to Michaell Dell, the CEO of Dell computers.   Ironically enough, I was going through my own troubles with Dell at the time (which didn’t end so well), so it made this particular chapter all the more interesting for me.  

Though Jeff touches on a large variety of topics, they are all cleverly tied to Google and the idea of figuring out “What Would Google Do?”  Jeff uses this to examine the future of the internet as well as looking at how Google can or will influence many offline companies (restaurants, medical issues, insurance companies, etc.) and cut out the middle man as we know it today.  

Though I admit I enjoyed the book for the most part from cover to cover, I really liked how Jeff references his personal blog and really shows the power of blogging to his readers.   Whether you are internet savvy or just someone who wants to learn how to grow their business, I recommend reading What Would Google Do? by Jeff Jarvis.  You can find it in your local book store, or purchase it via Amazon.com (audio CD can be found here).